Sony Alpha A7C Mirrorless Digital Camera with 28-60mm Lens (Silver)
Promo PWP (Periode : 01-31 Januari 2023)
- Sony Alpha A7C 28-60mm PWP Shooting Grip GP-VPT2BT, Rp. 30218000
- Sony Alpha A7C 28-60mm PWP with ECM-XYST1M, Rp. 30793000
- Sony Alpha A7C 28-60mm PWP with ECM-GZ1M, Rp. 29868000
- Sony Alpha A7C 28-60mm PWP with NP-FZ100, Rp. 30014000
- Sony Alpha A7C 28-60mm PWP with BC-QZ1, Rp. 30063000
- Sony Alpha A7C 28-60mm PWP with ECM-W2BT, Rp. 32388000
Compact Size, Full-frame Power
In combination with an FE 28–60mm F4–5.6 lens, the α7C achieves uncompromising full-frame quality with the world's smallest and lightest camera and lens system. Compact in size but meeting high expectations for image quality, AF, and speed, it's truly an all-round performer, ready to enhance your creativity wherever you go.
Express yourself to the fullest degree
Powerful performance and extraordinary image quality
Despite the compact size of the camera body, which is the world's smallest and lightest, the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide, and steadfast AF, rapid-fire continuous shooting, and a handy vari-angle LCD monitor help capture the action whenever it happens.
Full-frame imaging in a compact body
Superior light collection means high-quality, low-noise images
Bigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras, and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.
Make a difference with a larger sensor
With a full-frame sensor it's possible to take shots and achieve impressive images that are unique to this format. The α7C's sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.
Compact size, easy operation
The α7C was fashioned to be compact, lightweight, and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilization unit, along with layout and structural enhancements.
The world's smallest and lightest67 full-frame system
Introducing the smallest and lightest67 full-frame digital interchangeable-lens system with optical in-body image stabilization (with FE 28–60-mm F4–5.6 lens). Without compromising the performance of a full-frame camera, the component layout, body structure, and internal mechanisms are all thoroughly reimagined. Operability and toughness have been optimized within a body that is approximately 19%8 smaller in volume and 22% lighter than the α7 III, at only 1 lb 1.95 oz9.
Expressiveness only possible with a full-frame sensor
A 35-mm full-frame image sensor is about 30x larger than a 1/2.3-type smartphone sensor and even 2.3x larger than an APS-C sensor. By capturing significantly more light, it opens up new creative possibilities through wider dynamic range, less noise, and higher perceived resolution. Deep bokeh, using shallow depth of field, is also possible in combination with a bright (wide-aperture) full-frame lens.
Faithfully capture what you see
The back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image-processing engine work together beautifully. The extra-large pixels of a 24.2-megapixel10 full-frame sensor collect more light, for a 15-stop11 wide dynamic range and smoother gradations from shadows to highlights. Excellent subjective resolution and reduced noise pair with precise color reproduction for beautifully accurate skin tones and natural textures.
Stunning bokeh, enabled by a full-frame sensor
Bokeh is selective focus with a blurred background that makes the subject stand out. Portraits or close ups are enhanced with new meaning and depth. The α7C, with its full-frame sensor, can achieve bokeh when a smaller sensor-size camera with the same f-stop lens might not. When paired with over 50 lenses available from Sony, the α7C becomes an excellent choice for creative photographic composition and movie creation.
Impressive low-light images
With its large pixel size, in dimly lit situations or at high shutter speeds, the camera takes beautiful pictures with low noise, even when in the high sensitivity range. Standard ISO is from 100 up to ISO 51200 (expandable from ISO 50 to ISO 20480012). Noise reduction is designed to be particularly effective in the common mid-sensitivity range to faithfully reveal textures and detail in shadows.
Express yourself with E-mount lenses
Over 50 Sony E-mount lenses enables broad creative expression, and a full-frame sensor allows you to leverage the full capabilities of Sony lenses. From wide angles, to enhanced creative compression effects on telephoto lenses, with the full-frame α7C the possibilities are endless.
The engine that powers your images
The BIONZ X image-processing engine reflects Sony's expertise in imaging technologies. It processes images with the front-end LSI in 16-bits and outputs 14-bit RAW13 data for richer, more natural gradations, even in silent or continuous shooting modes14. Combined with the Sony sensor, it delivers excellent color reproduction, noise reduction, and low-light performance.
Shoot sharp images without hand shake
5-axis image stabilization lets you zoom, get close-ups, and capture night scenes with greater clarity. Compensation is equivalent to a 5.0-step faster shutter speed15.  Pitch  Yaw: for long focal lengths,  Horizontal  Vertical: for sideways/up-down during close-ups and macros,  Roll: for rotation during long exposures
Stay focused anytime, anywhere
Autofocus is improved by optimally applying the advancements of the α9, including the unique 4D FOCUS for wide-area, ultra-fast and steadfast tracking over time. With 693 phase-detection and 425 contrast-detection AF points, the sensor provides wide and high-density AF covering approx. 93% of the image.
Continuous focus on active subjects
When you're tracking a fast-moving subject, the camera can utilize built-in AI-based Real-time Tracking16. This subject recognition algorithm draws on color, pattern (brightness), subject distance (depth), and face/eye information to recognize and hold onto your subject.
Capture the eyes to capture the shot
Real-time Eye AF highlights Sony's Speed x AI technology. For both stills and movies, when a face is partially hidden, looking down, or even backlit, focus stays on the subject's eye for reliably impressive portraits. It supports all AF modes, and when [Face/Eye Priority in AF] is set to ON, it's activated three ways: custom key, half-pressing the shutter, or AF-ON button.
Capture focus with animal eyes, too17
With cutting-edge algorithms, the α7C supports Real-time Eye AF with animal eyes for still shots. Focus on the eye instead of the nose or whiskers will greatly increase your success in capturing images of animals, from favorite pets at home to unpredictable wildlife. Tracking continues even if the subject is partially obscured or if your camera orientation changes18.
Activate Real-time Tracking anytime, with AF-ON button
When the focus mode is AF-S, AF-A, AF-C, or DMF, Real-time Tracking can now be activated by the AF-ON button. This is a convenient way to capture moving subjects in snap shots even with the focus mode set to AF-S. Being able to initiate Real-time Tracking simply with a thumb press anytime under AF modes expands your shooting possibilities.
Intuitive touch operation and display19
When using Real-time Tracking, etc., touching the LCD monitor can initiate autofocus for both stills and movies. Touching the LCD monitor under selected settings such as this allows for intuitive AF operation. When not using AF, focus can be checked with a quick glance at the LCD monitor. In DMF or manual focus (MF) modes, it brings up a peaking function that color-highlights the area of sharpest focus to adjust the focus point. Choose from four peaking colors for best visibility or contrast. This is especially effective when delicate focusing is required, like when shooting with a macro lens.
Don't miss the best shot of a moving subject
The α7C is capable of continuous shooting at up to 10fps20 with AF/AE tracking, and up to 8fps20 in live-view mode to keep focus on a moving subject and capture precise moments. When combined with silent shooting21 at up to 10fps20, it becomes possible to photograph in sound-sensitive environments, or capture active babies or pets without shutter sounds disturbing them.
Autofocus that works when it is getting dark
Advanced algorithms contribute to high autofocus and distance measurement precision even at light levels as low as EV-422 in the AF-S mode, allowing for shots with precise AF even when scenes are dark.
Take 4K movies to a higher level
Enjoy shooting movies with the depth-of-field control, beautiful bokeh, and the clean low-light scenes only possible with a full-frame sensor. The α7C shoots 4K (QFHD: 840 x 2160) using full-pixel readout and 6K oversampling, for exceptional detail with minimal moiré and jaggies23.
Movie-making profiles for expressive creativity
With S-Log3 gamma profiles you can capture the full dynamic range of a scene, with up to 14 stops24 giving you access to fine details and gradations in both shadows and highlights during post-production. Alternatively, the HLG (Hybrid Log-Gamma)25 mode allows for direct HDR movie playback and workflows. In addition, the α7C has various Picture Profile settings to expand your possibilities for movie making.
In-camera high-speed, slow-motion effects
It's easy to create movies in-camera at frame rates from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion in Full HD resolution26. Turn everyday motion into extraordinary artistic moments with ease, to add drama and excitement to your movies.
Designed for movie-making
The MOVIE button has been moved to the top panel to improve access when shooting from different angles, including from waist-level and for selfie or vlogging shots. Also, the α7C codes vertical orientation in metadata so after uploading to social media via a smartphone, the newly popular vertical movie format plays back correctly, eliminating the need for post-editing on a PC.
Clear digital audio recording
The α7C supports a digital audio interface through the camera's Multi Interface (MI) Shoe. A digital microphone like the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit provide clear digital audio for all kinds of movie recording, enhancing the sound to match the image. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for movie-making.
Expandable video creativity
External mic and headphone jacks help you customize your movie-shooting process. The headphone jack supports high-quality headphones for accurate sound monitoring, and the audio output timing can be set to Live for optimum monitoring or Lip Sync to sync video and audio outputs together. You can connect a wide variety of external microphones to the mic input for great sound in varied environments.
Easy vlogging with a cable-free shooting grip
The compact and lightweight α7C is ideal for high-quality imaging during travel and vlogging. For easy one-handed shooting the GP-VPT2BT grip, via wireless Bluetooth® connection, puts key camera functions including zoom, record, and shutter controls in easy reach and even converts to a mini-tripod. Match it with the ECM-B1M microphone for a compact, cable-free vlogging system.
External flash control from the camera
Most settings, including light output, of an attached compatible flash or Wireless Radio Commander (both sold separately) can be controlled via a camera menu with changes showing on the flash display. With compatible flash units, a new auto white-balance function linked to the camera's face detection system achieves natural color tone for human faces by analyzing the light incident on the subject's face from both the flash and the surrounding environment.
Sharing to the world with Wi-Fi®
Wi-Fi® (2.4 GHz or 5 GHz) enables remote wireless shooting using Imaging Edge™ Desktop and Imaging Edge Mobile™ apps, for shooting creative angles, previewing, control, and transfer to PCs and mobile devices for distant selfies. After shooting, you can quickly save or share images around the world by pairing with a smartphone or tablet2728. FTP file transfer of still images is also possible, even during shooting.
Bright and easy LCD monitor
The side-opening, vari-angle LCD monitor is intuitive to use, rotating 176 ° horizontally and 270 ° vertically. The large touch-sensitive screen, with approximately 921 thousand dots29, provides optimum visibility even in bright outdoor light. You can frame your shot or selfie from virtually any position and angle for both stills and movies. Touch Tracking, Touch Focus, and Touch Shutter are all supported.
Viewfinder for still-image photographers
A clear view of images in any environment is possible because the viewfinder is properly equipped despite the body's compact size. The 2.35-million-dot29 XGA OLED Tru-Finder™ electronic viewfinder achieves high contrast and faithful tonal reproduction for fine subject detail display. To enhance the user experience, the grip hold and shape have been carefully designed, so that compactness and usability are both uncompromised.
Small and lightweight, yet robust and reliable
Magnesium alloy used for the top, front, and rear covers enhances body durability. For the α7C, camera parts and internal structures were carefully optimized to reduce size and weight. On the one hand, a monocoque structure30 patterned after airplane design helps to reduce weight while increasing the strength, realizing a lightweight camera body with rigid flexibility. And on the other, the shape is supremely ergonomic and also weather sealed against dust and moisture31 for comfortable and confident shooting in a wide range of conditions.
Take more shots and shoot longer
Despite the compact body, the high-capacity NP-FZ100 battery provides power to capture up to an industry-leading32 740 images33 on a full charge when using the LCD monitor, or 68033 when using the viewfinder. This also allows up to 215 minutes34 of movie recording without a break, when using the LCD monitor. In addition, the USB Type-C® connector allows recharging from an AC adaptor or powerbank while continuing to shoot, for limitless shooting potential.
Elevate your photography with Imaging Edge Desktop applications. Use "Remote" to control and monitor shooting live on your PC screen; "Viewer"35 to quickly preview, rate, and select photos from large image libraries; and "Edit" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.
Imaging Edge Mobile & Movie Edit add-on35
With built-in Wi-Fi® and the Imaging Edge Mobile apps on a mobile device, you can remotely operate the camera's shutter and movie recording start and stop. Images and 4K movies can also be wirelessly sent to a device for easy sharing. And, using Movie Edit add-on36 with your α7C, handheld movies can be automatically stabilized, for gimbal-like smooth motion37, directly on your smartphone.
Capture One (for Sony)
Capture One Express (for Sony)38 is free award-winning image-editing software that provides high-end image quality RAW development, easy management of your image files, and powerful editing tools. Capture One Pro (for Sony) is available for even more editing tools and tethered shooting capability.
Free Download (Go to Phase One Website)
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