SONY Cyber-shot DSC-HX90V

*1 Among compact digital cameras with a 30x optical zoom lens, as of the announcement date, based on Sony Survey.

*2 Optical zoom from the wide side

*3 35mm equivalent.

Aim farther — Upgrade your view

Take a better look at all you aim for, with the world's smallest1 digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.

The Elements of Comprehensive Image Quality

The synergy of a higher-performance CMOS image sensor, lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form.

The ZEISS Vario-Sonnar T* 30x optical zoom lens

Go farther, closer and wider

The ZEISS Vario-Sonnar T* 30x optical zoom lens extends a legacy of high-precision optics to capture clear, sharp, undegraded images throughout a 24-720mm2 range.

Renowned ZEISS optics

• Legendary ZEISS quality delivers brilliant sharpness, rich contrast and minimal distortion.

Exmor R™ CMOS sensor

• A back-illuminated Exmor R CMOS sensor with 18.2 effective megapixels takes in more light for greater detail in every shot.

BIONZ X™ image processing engine

• Now reproducing more realistic detail and colour in images with less diffraction and noise.

Command With Confidence

Instantly take control of any function that you want. All aspects of operation and handling are intuitively manageable, making it as easy as possible for you to love using this camera.

Firm your grip and gain control

Enhance operation by assigning manual focus, step zoom or another function to the control ring. Also, the durable grip fits comfortably in your hand for optimal stability.

• Control ring/Firm grip
• Customisable settings
• Tiltable LCD monitor

Get the best view

OLED Tru-Finder

This high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders and perfect for all-around portability, safety and practicality.

Extra-speedy & precise Fast Intelligent AF

An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.

Set the Right Shooting Style in Motion

Gain more choices to shoot your movie just right, according to the situation and how you want to show it. Whether you just want to share some action quickly or save it at higher resolution for more careful editing later, you can shoot in your own style to suit your purpose. Simply make format, mode, exposure and other settings and start recording as you like.

Enjoy movies in versatile formats

Choose XAVC S3 or AVCHD format for high-resolution movie recording. You can even simultaneously record the action as a compressed, Web-friendly MP4 file for easy sharing.

• Three movie formats
• Stabilise movies
• P/A/S/M modes

Capability Beyond Convention

Show the world how much farther you can go even after you've taken your shot. Touch up photos, share footage wirelessly, map your journey and have more fun in fresher ways than ever with your camera.

Built-in GPS

Trace your trip in detail

Built-in GPS geotags your photos and movies, so when viewing them later, you can see trail maps of the shooting locations using Sony PlayMemories Home software on a computer.

Share with ease — Gain remote control

Wi-Fi® connectivity with iOS and Android™ smartphones for remote camera control and still/video sharing is easy. In addition to Wi-Fi support for connecting to smartphones, NFC technology (near field communication) provides “One-touch connection” to compatible Android™ smartphones and tablets. Users need only touch devices to connect; no complex set-up is required.

Play with more pleasure

PlayMemories Camera Apps5

Take advantage of PlayMemories Camera Apps downloads that make your camera and images more functional, creative and fun to play with.

*Note: Services availability depends on region.

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My Best Portrait

Add skin-softening, skin-brightening and eye catch-light effects.

Watch video

Smart Remote Control6

Use a smartphone to control exposure, release shutter and receive photos.

Sync to Smartphone6

Transfers photos to a mobile device automatically after powering off.

Stay in style

An optional accessory set of soft body case, lens jacket and shoulder strap (LCJ-HWA available in three colours) keeps the camera in style. The body case doesn’t have to be removed during shooting.